Channel Marketing
The Channel Marketing training course provides participants with a strong foundation in the fundamental concepts, frameworks, and tools of channel marketing. By completing this course, individuals gain the knowledge and skills necessary to assist channel partners in developing co-marketing campaigns based on best practices. This Certificate program also demonstrates to employers, both present and future, that participants possess the expertise required to build successful co-marketing teams. By enrolling in this course, individuals enhance their confidence in channel marketing, acquire practical tools and strategies, and become valuable contributors to their organizations’ growth through effective collaboration with channel partners.
We offer the below modules your workforce and to update their skills and knowledge in Channel Marketing.
Module 1
Foundations & Terminology
Introduction to the key concepts in channel marketing, and a review of the terminology used.
Module 2
Learn the most common reasons why co-marketing campaigns fail, and the role business strategy plays in building reseller success.
Module 3
What is market positioning, and why is it so critical for channel resellers? Analysis of positioning methodologies for channel resellers.
Module 4
Segmentation & Targeting
Why are segmentation and targeting so important for reseller co-marketing campaigns? Review of tools and strategies for resellers.
Module 5
How can channel resellers differentiate themselves? Introduction to frameworks to make reseller differentiation and co-marketing campaigns more effective.
Module 6
What makes a joint value proposition compelling? Using methodologies like the Value Canvas to build a compelling campaign value proposition.
Module 7
Introduction to the Channel Institute’s P.A.C.K.A.G.E.S methodology for planning co-marketing campaigns.
Module 8
A review of frameworks and tools to help channel resellers buiild effective buyer personas for successful marketing campaigns.
Module 6
What is the Buyers Journey and how can channel partners work with their vendors to align marketing content accordingly?
Module 10
Where can you find data to benchmark marketing campaigns? How to benchmark between partners and tools for predicting and measuring ROI on co-marketing campaigns.