Channel Management
The Channel Management course offers a comprehensive understanding of the core principles and practices involved in managing distribution channels. By completing this course, participants gain the knowledge and skills necessary to build and lead successful channel management teams. The course equips individuals with the ability to make informed decisions regarding channel design, partner selection, relationship management, and performance evaluation. Successfully completing the course demonstrates to current and prospective employers that participants have the expertise required to excel in channel management.
By enrolling in this course, participants can enhance their channel management capabilities and drive business growth through effective channel management strategies.
We offer the below modules your workforce and to update their skills and knowledge in Channel Management.
Module 1
Discover the fundamentals of channel management, key concepts & terminology.
Module 2
Partner Recruitment
Learn about ideal partner profiles, assessing new partner candidates and preparing to “Onboard” partners.
Module 3
Get an introduction to the Onboarding and Enablement processes. Learn why these are critical to the success of your partner program.
Module 4
Learn about “JMP” and joint business planning. Review best practices in holding all parties accountable for success. Understand the business impact of adapting plans over time.
Module 5
Understand the key concepts behind channel incentives. Review the most commonly used incentive types. Learn how to improve the effectiveness of your incentives.
Module 6
Partner Positioning
Discover the importance of helping your channel partners carve out their own niche. Discover tools to help create an effective market position.
Module 7
An introduction to the basics of channel partner marketing. Learn how to help your partners develop more effective market segmentation and targeting strategies.
Module 8
Review the key concepts of opportunity management. Master the basics of deal registration and lead management.
Module 6
Discover the fundamentals and best practices in channel data management. Learn the data priorities and the consequences of poor data management.
Module 10
Master the basics of relationship management and mitigating channel conflict. Learn how to build partner loyalty and strong partner relationships.